ET5 WebTrading：What is white label forex?

The Forex White Label program is a software-as-a-service model that includes a white-label trading platform (fully branded) and a backend panel for brokers to manage user exposures, groups, trading instruments, leverage settings, etc. In some cases, white label programs also include a liquidity agreement.
White label broker vs introduced broker program?
The Introducing Broker Program is an interactive system between brokers and introducers. The goal is to introduce the broker's services to new clients, and IB will be compensated for each new client they bring. Simply put, an IB is a person who acquires clients for a brokerage firm through their network, website, blog, and social media activities.
Compared to IB, White Label (WL) has a unique goal and a more complex approach. WL is a Forex brokerage that operates under its brand name and its own regulations. According to the agreement with the brokerage company, the foreign exchange WL business cooperates with the existing foreign exchange brokerage company (or trading platform provider) to obtain the foreign exchange platform and liquidity. Liquidity can also come from another provider.
The White Label program is suitable for companies with a strong market position or entrepreneurs with a strong marketing plan who want to become a Forex broker and start a business in the market or a well-known area. To be recognized as a white label partner, you need to have a significant customer base and generate reasonable transaction volumes. Depending on the business model, WL brokers profit from the A-account or B-account settlement model.
ET5 WebTrading is a company that provides financial technology services, specializing in solutions for brokers in the Forex, Futures, Stocks, Cryptocurrencies, CFDs and Binary Options markets. The company provides trading platforms, customer relationship management systems, white label brokerage solutions, risk management tools, and other software and services that support brokerage operations. ET5 WebTrading's services are designed to help its customers manage and expand their trading businesses more efficiently.
ET5 What are the benefits of WebTrading’s white label forex?
Outsourcing of IT Infrastructure Brokers’ technical infrastructure and the most popular trading server licenses are costly.
Using cloud-based solutions reduces licensing, ownership, IT infrastructure and maintenance costs. With no server-side software or hardware to install, the white-label solution is easy to integrate and instantly scalable.
Additionally, you don’t need to worry about your company’s IT stability when using outsourcing technology. Your systems, data and network are all up and running, reliable and secure, allowing you to focus on your day-to-day business without worrying about IT issues.
Easy Go-to-Market and Flexibility Quick-launch white label model can save your new business a lot of time and money compared to building a platform from scratch. The ability to use the latest technology in a subscription model may be a suitable option, especially for startups. In many cases, platform providers propose tailor-made solutions so that the final product can be tailored to the client's business needs.
What functions should a white label trading platform have?
The best platform is one that suits all trader needs, where your clients can build trading strategies and trade using their preferred tools under one roof.
The definition of the best trading solution may vary among different individual investors and depend on their specific preferences. However, we can point out the most critical features that should be considered before choosing a platform.
The most important requirements that a trading platform should meet are:
Good user experience Important trading tools and additional features Extensive branding possibilities Good user experience
Remember, the trading platform is the core of your business. Your future customers will interact more frequently with the platform rather than your brand or website. It should have a good user experience and user interface experience.
Basic Trading Tools and Features The more features your platform has, the more likely you are to attract new customers. This is a great strategy for brokers to differentiate themselves and meet the needs of their clients by providing them with a platform with the best functionality. The platform comes with additional features such as trending, market sentiment, calendar, news, market heat maps, and more.
Extensive Branding Possibilities Many WL partners care about the ability to customize the look and feel of the platform. In most cases, technology providers only offer color and icon customization. In ET5 WebTrading, you can not only customize the login panel and platform view settings, but also place your own application in the store with your company logo.
How much does white label forex cost?
If you want to start your own Forex brokerage business, you need to budget carefully. The most cost-effective approach is usually a white label solution, which eliminates IT infrastructure costs.
Bundles with the most well-known trading technology providers are priced at $3,999 per month. ET5 WebTrading’s smallest bundle starts at $1,000 per month.
Therefore, the cost of starting a brokerage with a white label solution will be directly proportional to the service you choose.
What features should a platform provider have?
The trading platform provider should provide impeccable customer service and be ready to address feedback and possible errors. Customer expectations have changed dramatically over the past decade, raising the bar for customer service. Good technical support should pay attention to customer feedback and pass this information to the development team. In ET5 WebTrading, every client is assigned to a dedicated account manager with round-the-clock support.
Partners should provide stable and secure solutions When it comes to cryptocurrency and forex trading solutions, how consumer transactions are processed and protected is crucial. Always ask for details about the security of the solution and read the vendor's privacy policy. It's also a positive indicator if a company makes its records available to the public.
The platform should be updated and developed as reputable software companies evaluate the market and upgrade their solutions to meet customer needs. Patches and additional features should be implemented regularly. The platform should be updated frequently to meet security standards and work flawlessly on the latest operating systems.