How the ET5 WebTrading platform benefits brokers and their clients

How the ET5 WebTrading platform benefits brokers and their clients

  Stock trading has attracted a large audience as it has become easily accessible. Today, the market is so unpredictable that most newcomers barely know what to do – they start investing their hard-earned money to earn passive income and save for the future, but have to navigate the volatility. No wonder most people give up!

  This trend is not healthy and none of the market participants are benefiting from the situation. The number of potential traders is not unlimited, and it is more expensive to attract new customers than to work with existing customers. That’s why it makes sense for brokers to provide clients with educational materials and tools to extend the client lifecycle.

  Why brokers can benefit from educating clients

  Increase in profits

  More transactions means more commissions. But if you're riding the commission-free wave, your brokerage may be making money from order flow payments.

  Reduce ad spend

  Brokers spend a large portion of their profits marketing their services. However, successful investors can help reduce these costs by providing a stable base of loyal customers.

  First, they have a longer lifespan, so you don’t have to worry about losing customers or spending money attracting new investors to make up for it. Second, as satisfied customers share their experiences with others, the broker’s brand gains greater visibility and credibility. As a result, brokers can reduce overall marketing expenses and focus on providing the best quality service to their clients.

  That is why it makes sense for a broker to aim to build a community of accomplished and skilled clients who invest frequently and generate consistent profits in the long run. This ensures that brokers survive in a highly competitive environment.

  practice-based learning

  Trading technology is booming: we see modern web and mobile applications with intuitive UI/UX and automated activity tracking in the form of trading logs. There is no need to practice paper trading in the initial state when novice investors can simply write down their trades and speculate on possible outcomes.

  Stock trading simulators have made their way onto the podium, providing practice-based learning to aspiring investors. They do not send orders to execution locations and do not require real funds. But as full-featured trading platforms that equip users with demo accounts and balances, they represent the epitome of practice-based trading education.

  Trading Simulator combines theory and trading experience with strategic processes. No need to learn theory first and then try to apply it. The ultimate goal is to become a self-sufficient investor, able to evolve and grow over time.

  When using a trading simulator, some investors may take risks that they would not take if real money was involved. A simulated trading environment allows aspiring investors to learn more about themselves. Maybe this will help them avoid traders' excitement when they feel too lucky.

  Why stockbrokers should have a trading simulator

  Having a trading simulator can be a game changer for a stock brokerage firm. Potential clients can try out the look and feel of your trading platform. Without this trial run, they don't need to invest immediately, which means they won't buy pigs easily. This increases your credibility as an agent.

  You can also use this "demo" platform to prompt demo customers to sign up for live accounts. You can send them automated emails or push notifications within the platform. Some trading platforms with integrated AI chatbots, such as our ET5 WebTrading platform, can even guide users through the onboarding process within the platform, automating document processing and AML/KYC procedures.

  Registered clients can use the trading simulator to test portfolio strategies before actually implementing them. They can even use it for copy trading – testing the performance of a chosen trader before committing real money. This will definitely help your customers make more informed decisions.

  in conclusion

  The stock market is unpredictable and difficult for many newbies to navigate. Brokers who educate their clients can increase profits and reduce advertising costs.

  In this regard, trading simulators are a game changer for stockbrokers who want to provide their clients with educational materials and tools to extend their life cycle. Investors can use it to test portfolio strategies and copy trades.

  Trading Simulator provides aspiring investors with practice-based learning to become self-sufficient investors. This benefits brokers by increasing profits, reducing ad spend, and building a community of accomplished and skilled clients.

  At ET5 WebTrading platform, we build white label market simulation solutions for brokers and trading education institutions. In the case of trading education institutions, they don’t even need to work with a real broker or obtain a broker-dealer license. The deployed front-end does not require integration with other technology vendors.

  The ET5 WebTrading platform offers a complete set of white label software to launch a cryptocurrency exchange in just a few days. Our ET5 matching engine also comes with an admin panel for exchange staff. As a front-end, we offer the ET5 WebTrading platform – a white-label cryptocurrency trading platform with a modern and intuitive interface.

  The ET5 WebTrading platform has turnkey integration with crypto liquidity providers and crypto wallets, so you don’t have to worry about any technical aspects.

  The ET5 WebTrading platform cryptocurrency trading ecosystem allows trading on margin, spot cryptocurrencies and cryptocurrency CFDs. If you expand your asset range through forex pairs or spread betting, for example, the ecosystem will fully support and facilitate your growth.