Google analytics - development opportunities

Google analytics - development opportunities

With the development of e-commerce and online marketing, there is a need to analyze the success of such marketing and sales. And when the need for an Internet tool arises, an application for that problem appears very quickly. One of the first such applications was developed by Urchin Software Corporation. Urchin's program analyzed the contents of a web server's log file and displayed data traffic on that site based on log data.

Urchin software could run in two different ways of collecting data: a log file analyzer (processing a web server log file in different log file formats) or a hybrid (combining a page tag with log file data to isolate the limitations of each data collection method).

The company was acquired by Google in 2005 and developed its Google Analytics analysis software. Over time, this analytics software has become the most used software for this job on the web.

Google Analytics tracks website activity such as the duration of views of a website, the number of views, the rate of homepage abandonment, and more. In addition, it tracks individuals who use the website, along with information about the source of the traffic.

Google Analytics can integrate with Google Ads, which can place ads in search results, allowing users to create and view online sales campaigns by tracking customer quality in order to increase the percentage of those who buy and not just view the ad.

Google Analytics displays a visual dashboard that shows what site activity is like visits, landing pages, home page exit rates, traffic source, and geographic location of visitors. E-commerce reports show transactions, revenue, and many other metrics related to commerce. Google Analytics also provides real-time user insight into the visitors currently on their website.

However, many programs and extensions for ad filtering, tracking protection, or browser extensions can disable analysis. The accuracy of the data is also affected by programs that delete cookies. Privacy networks like the Torah will obscure the actual location of users and display inaccurate geographic information.

Google has become a basic tool for many advertisers and marketers to track customers, analyze sales results, create basic reports, set campaign goals, and track a marketing and sales campaign.


Based on this application, an application could be created to improve the search tools that search the entire Internet.

Search engines like Google, Mozilla, Yahua and the like record links to all the pages they find, and record in their databases the words that can be found on a particular page, how many times they are repeated, and how many times a page is viewed through that browser. They also record a review diary of all reviews, in which they also enter data on those who used the browser. Based on this, the relevance of the page is calculated on the basis of which the found web pages are filtered and sorted in the search results.

Just as Google Analytics creates a visitor log for individual websites and creates visitor data, so it could work for all the pages that the search engine has in its index and for all page visitors. In this way, in addition to keywords, the search could be performed according to the interest of the visitor, his professional characteristics, his job, gender or age. Two methods can be used to obtain this visitor data.

One method is for visitors to provide information about themselves.

The second method is for search engines to track what the visitor is searching for and, based on that, calculate what interests him most, what the visitor is by profession, what jobs he does, and what he is by gender and age.

In order for a visitor to give information about himself, he must get something in return, and this is easiest to achieve by allowing him to advertise himself and his achievements in the way Linkedin does. Here, each registered user can enter their diplomas, won awards and recognitions, jobs they are engaged in, links to their content published on other sites, age, gender and much more. Most provide this information because it is offered to potential employers who might be interested in working with them. If the search engines themselves offered visitors such a register of personal data that other visitors can search, based on the collected data, each such visitor could be offered only those who are most interested in the search results and what is in their field, education, age and gender.
Another way of collecting the above data on search engine users is that the application itself, based on what the user searches most often, assesses what the user is by education, profession, gender or age. And in order for the application to be able to do that, it would first have to determine for all the pages it has registered in its databases the topic that the website deals with, how professional the presentation of what it shows is and for whom it is most intended.
This definition of websites could be done by observing how many visitors visit them, and how long those visitors who have registered and entered their data on education, expertise, jobs, and age and gender stay on them. In this way, the total number of visitors to a page would no longer be relevant data for sorting pages by people of the same profession, occupation, age or gender. Only visitors with certain characteristics would be relevant.
A visitor searching the internet could only search by keywords, with the app filtering and sorting those pages that are closer to their profession, occupation, age or gender.
The visitor could also choose whether to choose some information from the offered drop-down menu in addition to the keyword, and select specific pages according to the topic, expertise, occupation, and age or gender for which it is intended. The existing additional filtering by location or language could be retained.
Such search engine improvements would significantly improve search results. In today's searches, the most relevant information when sorting is the number of views per page, and as the Internet is most searched by children, the most views are entertaining content without any real quality of the content they display.

Other of my technical-technological analyzes and innovations can be seen in this book.